Strengthening the cultural identity of a community music school in Zaachila, Oaxaca.
branding.
The development of the visual identity for the music school in Zaachila was fundamental because it allowed a community project to be transformed into an institution with legitimacy, pride, and its own image.
collab with Ángel Velazquez, Mariella Mora, Jimena Viveros, Shalma Vera
With the creation of a logo, an imagotype, a brand manual, and promotional materials such as merchandise, the community obtained concrete tools to position itself, raise its profile, and attract external support, such as donations and strategic alliances. This strengthening of the image not only served to seek funding, but also to consolidate a sense of belonging among the members of the school and the community in general.
This project was important because it turned visual identity into a strategy for self-management, community cohesion, and sustainability, ensuring that music continues to be a driving force for identity, unity, and cultural projection in Zaachila.
Make it
To create the identity for the Cipriano Pérez Cerna School of Music, we immersed ourselves in the community of Zaachila with the aim of incorporating both local symbols and elements representative of music into the design.
With the creation of a logo, an imagotype, a brand manual, and promotional materials such as merchandise, the community obtained concrete tools to position itself, raise its profile, and attract external support, such as donations and strategic alliances. This strengthening of the image not only served to seek funding, but also to consolidate a sense of belonging among the members of the school and the community in general.
